Every business owner tries to come up with innovative ways to expand the growth of his/ her agency. In the present circumstances, there is tough competition everywhere. Every industry is filled up with multiple service providers. Especially in the evolving era of online business, every entrepreneur is trying hard to survive in a decorous way which succeeds in encouraging others. Marketing is one of the main areas that are responsible for the success or failure of an agency. Pay per click advertising is one of the latest technologies that have taken the marketing strategy to a new level. What is pay per click advertising ? PPC, the abbreviation for pay- per-click, is a mode of internet marketing. The advertisers have to pay a particular fee every time one of the advertisements is clicked by some user. Simply put, it is a method of attracting visitors to a particular website. Pay per click advertising is also known ...